User-generated content helps consumers make decisions, buy a product, or subscribe to a service they will most-likely enjoy based on the wisdom of the crowd.Ĭustomer advocates, or people posting about your business, are more than just brand ambassadors. Recent research also shows that UGC is considered to be 50% more trustworthy than traditional marketing. In fact, 84% of consumers do not trust adverts anymore, and 87% of consumers admitted finding ads more trustworthy with Trustpilot. Modern consumers have lost trust in traditional advertising. It can refer to pictures, videos, testimonials, tweets, blog posts, reviews, and much more… User-generated content (UGC) is defined as any type of content that has been created and put out there by customers. User-generated content is essential to drive brand loyalty and customer satisfaction There are different ways brand loyalty can be achieved, but using user-generated content to tell your brand story is one of the best ways to boost loyalty, and improve customer satisfaction.Ģ. Today, satisfied and loyal customers contribute 2.6 times as much revenue as other customers, and 14 times as much revenue as dissatisfied customers. Investing in your existing customers will pay off, and it’s only a matter of time until you see positive results. The consumer has the perception that the particular brand has the qualities that meets their needs and expectations, and identifies with the consumer on a personal level.īrand loyalty helps build strong customer relationships, which serves as a great tool to stand out from the competition, and acquire new customers in the long run.ĭid you know that acquiring a new customer costs 7 times more than maintaining an existing one? The definition of brand loyalty is the emotionally-charged decision of a consumer to purchase from a particular brand again and again. Strong brand loyalty is more important than ever
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